This is the fun part of being an event organizer because you get to be creative and think outside of the box. Your theme should be an extension of your brand identity. This booth design concept is a fun and interactive experience that sparks up a conversation. Your booth color choices can help set you apart from the pack. Businesses that are successful at trade shows typically opt for using bold and bright display colors.
Remember, the best color choices will capture attendees attention, spark a conversation, turn a visitor into the customer. The average attendee spends 8. With so many companies, showcasing their products it can be hard to draw in visitors to your booth. An interactive trade show display is a great way to increase booth traffic and provide attendees with a memorable experience. Technology has become such a huge component at trade shows today. Providing attendees with an interactive experience encourages them to stay longer and learn more about your products.
Some popular interactive trends right now are the use of touch screen displays, virtual reality, augmented reality, and photo booths. When choosing an interactive experience to add to your booth concept, think outside the box. By handing out cool trade show swag, you guarantee visitors stopping by your booth. Promotional swag is one of the main reasons people attend trade shows. A well-thought-out promotional item is a great way to have people talking about your brand during and after the conference.
Integrating your brand personality with interactive and entertaining elements can instantly make your trade show booth the most memorable experience for attendees. Copywriter and marketing specialist who enjoys showing the world what can be done with the power of events and some good technology. Find out everything you need to know about virtual events with this fully comprehensive page guide.
This is often overlooked by most exhibitors but the material does make a huge difference in how your prospects view your brand and products. On the other hand, using wood to showcase your technology products and services might not be the best and using acrylic or aluminium for an organic farm company is a big no-no.
Allocating a small area in your booth as a meeting area might be helpful if your product or service requires a longer time to explain. A simple meeting area would consist of a small round table with chairs. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.
This site uses Akismet to reduce spam. Learn how your comment data is processed. Established in Melbourne 03 Sydney 02 Brisbane 07 The 8 tips we covered in this post are: First impressions are everything Location, location, location Make your booth look approachable Colours attract people Explain your UVP in 3 seconds Let there be light Materials are important too Have a meeting area 1.
First impressions are everything Studies have shown that first impressions have a high correlation with the long-term status of a relationship. Location, location, location Like real estate, location is one of the most critical components when it comes to the success of your exhibition stand. Colours attract people In a trade show, you will be competing for attention with other trade show booths and one way to stand out is with bright sharp colours.
Let there be light One way to fend off prospects is to make your exhibition stand dark with no lighting. Materials are important too This is often overlooked by most exhibitors but the material does make a huge difference in how your prospects view your brand and products.
The overall rule of thumb for booth graphics is that they should contain 40 percent empty space. Remember, you only get one shot at a first impression. Otherwise, you risk having pixelated, blurry or stretched items on your printed materials.
Hire a professional designer to create your materials in accordance to the spec sheet from your supplier before you go to print. Design your booth with consistent branding throughout the entire area. Whatever you try, aim to inspire wonder, amusement or — best of all — a must-know response within the consumer that encourages them to come inside and engage with your brand.
There are certain areas in your booth that are visually more important than others. For example, the back wall is the focal point for most small to mid-sized booths. You should put your most important design element, message and logo there. Larger booths usually contain multiple focal points and may even feature two back walls. Color psychology is complex. People are drawn to different colors for different reasons. The colors and tones you choose for your display can help you stand out and promote your message.
Warmer colors like red, orange and yellow are more engaging, yet need to be used wisely because they can be overbearing if used in excess. To make a lasting impression on your visitors, try some of these tips at your next event. Find out more at GES. This Global Exhibitions Day, let us celebrate the diverse nature of our industry.
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